A recent report by PwC and the Urban Land Institute (ULI) has presented a list of the most promising cities in Europe for real estate investment in 2025. The study is based on the opinions of more than a thousand industry professionals, including investors and financiers.
London has been ranked as the most attractive city for property investment for the fourth year in a row. Its strong economy and high liquidity continue to attract investors from around the world.
In second place is Madrid, which has been attracting attention since 2020 due to its thriving economy, stable population growth and high standard of living, making it popular among different categories of residents.
Third place goes to Paris. Despite a slight drop in positions, the French capital remains a center of attraction thanks to large-scale investments related to the Olympic Games.
Berlin, one of Europe’s most stable markets, remains in fourth place. Other German cities are also showing signs of recovery. Munich is fifth, Frankfurt eighth and Hamburg ninth, indicating renewed investor interest in Germany.
Amsterdam came in sixth and Milan seventh. Barcelona, Warsaw and Vienna rounded out the top ten. Brussels and Zurich also made it into the top twenty.
The report highlights the growing interest in green projects. Investors are increasingly choosing properties with high energy efficiency and eco-friendly design. City authorities in many European capitals are adapting building codes to support the development of green projects and reduce their carbon footprint.
Pricing trends across European markets vary depending on local economic conditions, logistical factors and demographic changes. In particular, prices in developed markets such as London and Paris are likely to stabilise amid strong demand. At the same time, prices in fast-growing markets such as Madrid and Warsaw are expected to rise due to increased demand for residential property.
The European real estate market promises to remain dynamic and flexible. It is important for investors to take into account current trends and adapt their strategies. Therefore, understanding the specifics of each region and being prepared for change will be key factors for successful investing in the coming years.
