Placy , a real estate startup powered by artificial intelligence, is rapidly transforming the market with revolutionary solutions. Mike Vasiliev, the company’s CEO, sees AI not only as an automation tool, but also as a way to reimagine the work of real estate professionals.
The Role of AI in Real Estate
At the core of Placy’s innovation is the use of artificial intelligence to automate complex tasks such as analyzing thousands of listings, handling missed calls, and scheduling appointments. This allows agents to focus on building relationships with customers rather than routine processes.
Placy Pro has become a key tool for the company, offering:
- Processing requests 24/7.
- Integration with existing CRM systems.
- Ability to manage tasks such as qualifying requests and scheduling appointments.
Despite the growing influence of technology, Vasiliev emphasizes that the role of real estate agents remains integral. Placy does not replace agents, but helps them work more efficiently by providing tools that increase their productivity.
Placy Innovations
Placy is actively working on creating so-called “ AI clones ” — digital twins of agents that will not only be able to communicate with customers, but also act as virtual assistants, adapting to changes in the market. These technologies include:
- voice replication;
- creation of video images of agents;
- automation of most repetitive tasks.
One of Placy’s goals is to combat “app fatigue,” when professionals are forced to use too many tools to manage their workflows. Vasiliev believes that instead of increasing the number of apps, it’s important to optimize tasks.
Vasiliev also gave a practical example of how Placy’s innovations are delivering tangible benefits. Placy’s AI-powered phone system handles calls outside of business hours, accurately records conversations in multiple languages, and generates instant responses. The system ensures that up to 70% of real estate inquiries received outside of business hours are not missed, allowing agents to engage potential clients 24/7 without sacrificing their personal time.
The impact of this technology on business efficiency was significant. “Our clients saw tangible benefits,” Vasiliev noted.
On average Placy Pro saves agent time by approximately 30 hours per month, which is approximately two and a half months per year.
This newfound efficiency allows agents to spend more time on revenue-generating activities and less time on administrative tasks, facilitating the cycle of growth and productivity needed to survive in an increasingly competitive real estate industry.
International development
Placy’s rapid advancement in the market can be attributed to the experience of its team, which consists of PropTech veterans , technology specialists and global market experts, most of whom are based in Limassol.
They include key figures including Sergei Osipov, co-founder, and Sotiris Komodromes , Commercial Director, whose efforts played a decisive role in the launch and expansion of operations in Cyprus.
Strategic placement of team members, including CTO Alex Alexeyev in the UK and CMO Michael Zhigarev in Canada, allows Placy to effectively expand its market reach.
Placy is currently in preliminary discussions with renowned developers in the MENA region and has partnered with established brands in Spain and Cyprus.
These events are a clear indication that the market is enthusiastic about Placy’s innovative approach , which confirms the company’s strategy and promises a successful future.
